Congratulations to the 2022 IBWSS Communication Award recipients!
The IBWSS Communication Awards recognize the creative ways boating and water safety advocates are communicating with the public about safety on and in the water. Browse the 2022 recipients to get inspired for your next boating and water safety outreach effort.
Recognizes efforts with an impact on a targeted community.
The Ashleigh Iserman Boating Safety Foundation walked 78 miles to their state capital to pass a minimum age personal watercraft operation law, held an annual walk to share their story and raise safety awareness, promoted boating safety classes at schools and in local communities, and installed life jacket loaner boards. ashleighiserman.com
With an audience of over 70,000 members, Freedom Boat Club has been proactive with their “Boat Safe. Have Fun!” campaign and offered free unlimited training to all members, a mandatory orientation course with one-to-one classroom, on the water training with a certified captain, and enforcement of a sober skipper program. freedomboatclub.com
Into the Outdoors Network has impacted millions with their “Safe and Smart Boating” two-part television show broadcast and a classroom video series that empowered teens to take an assertive role in boating safety practices. intotheoutdoors.org
Recognizes efforts on social media, blogs, or other digital outreach.
The Arizona Game and Fish Department reached across Arizona with their “Wear Your Life Jacket to Work Day – Remote Style!” campaign. In an upbeat, creative video, they raised awareness for hundreds of thousands of followers and reminded them “to wear that life jacket no matter which water sport you’re enjoying!” azgfd.com
The Mason County Sheriff’s Office released daily video messages for major boating safety weeks and holidays during their “Boating and Water Safety Facebook Campaign” with a goal to reduce the number of drownings in the County. masoncountysheriff.org
Mustang Survival produced a video series that interviewed individuals with real stories to raise awareness of wearing a life jacket. Their series “Survival Stories” is also featured in blog posts to further reach the community. mustangsurvival.com
Recognizes a giveway item used effectively in community outreach.
Through social media and in-person giveaways to adults seen wearing life jackets, The Corps Foundation distributed beach towels and dry bags sporting the “Life Jackets Worn… Nobody Mourns” campaign. U.S. Army Corps of Engineers employees nationwide average 1.6 million water safety face-to-face educational interactions per year between park rangers and visitors. corpsfoundation.org
Recognizes a printed marketing collateral piece.
The Alaska Office of Boating Safety developed a “Paddlecraft Requirement Summary Postcard Series” to concisely share and inform new and current paddlers of safety information, requirements, and proper equipment. dnr.alaska.gov
Recognizes powerful public service announcements sharing boating and water safety messages.
Discover Boating created a “Boating Safety Video Series” with the goal of educating as many first-time boat buyers as possible on safe boating practices. They partnered with Progressive Insurance to create an attention-grabbing, educational series, receiving over one million views on YouTube, and generating over 350 million impressions across platforms.” discoverboating.com
Idaho Parks & Recreation Boating Program launched a “Mind Your Wake Radio PSA” to mitigate the negative impacts of wakes on fellow waterway users and property owners by targeting a primary audience of males age 35-64 across Idaho via strategic radio placement. parksandrecreation.idaho.gov
The Water Sports Foundation created the “Boating Safety Outreach for Boaters w/ Limited English Proficiency” campaign, and delivered over 30 million impressions during a two-flight campaign, in which crucial boating safety material and messages were shared in Spanish across the Hispanic Communications Network. watersportsfoundation.com
America’s Boating Channel generated over 1.5 million views for “Season Five,” which highlighted ten key boating safety topics. The target audience for their series was novice recreational boaters who are most in need of boater education. americasboatingchannel.com
Recognizes research efforts to advance boating and water safety.
The National Association of State Boating Law Administrators released their “BUI Report Part II” in 2021 to share information about boating under the influence, the dangers of combining alcohol with waterway activities, and what can be done to prevent on-water tragedies involving alcohol. nasbla.org