Summary of Hispanic Youth Manual presentation
Hispanic Youths and how to reach them is more and more relevant in today’s environment.
There are 54 million Hispanics in the US making up 17% of the population. In 2014 of the population under 5 years of age, 50% was white and 50% was multicultural.

Hispanics are very family oriented and kids are central to the family unit. Only 21% of Hispanic kids scored at 4th grade reading level or better making a Youth boating manual critical in reaching them.

Determining the proper wording and being able to test the finished product became a challenge since there aren’t many language calculators available for Spanish. We will discuss the Fernandez-Huertas calculator.

Having a good product was the easy part…how to get it out there and how to market and spread the word is harder. We will discuss which dialect to use and what marketing effort works best.

We will also discuss the Social Media preferred by Hispanic Youths as well as some findings from the Pew Research Center.